Know how many will actually get it, before you send.

Yes, with {{first_name}}, and you decide what the people with no name on file read instead. That matters more than it sounds: a customer who first reached you by text is often just a phone number, so a plain {{first_name}} would leave a hole in the sentence. Before you send, the screen tells you how many of your recipients have a name and shows you the exact wording the rest will get. A field we cannot fill in is refused rather than mailed, so nobody receives an email addressed to {{first_name}}.

No, and not because it is unbuilt. A marketing text needs express written consent, and the consent this product captures covers appointment messages only - confirmations, reminders and changes. Sending marketing to those numbers would be using consent for something it was never given for, so we refuse it rather than leave it to you to get right. Email campaigns are sent on an opt-out basis, which is what US law allows for email.

Yes. Links in a campaign go through Frontiva on their way out, so each campaign tells you how many people clicked, how many clicks there were altogether, and which of your links they were on. The number of people comes first for a reason: some mail providers open every link in a message to check it before anybody reads it. We do not count the ones that say so, and we cannot spot the rest, so the total can be higher than the number of people and a count of people cannot be inflated past one each. You can switch the counting off on any campaign, and then your links go out exactly as you wrote them.

Only when your numbers can support an answer, which is less often than you would like. You can send a second version to a share of your list, and both versions are scored on clicks. A winner is named when the difference is big enough that it would happen by chance less than five times in a hundred, and when there are at least thirty people and ten clicks to judge it on. Below that the screen says there is no winner yet and what is missing, because on a list of a few hundred the difference between six clicks and nine is a quiet week rather than a better subject.

Because thirty-two of them cannot be: they have no email address on file, they have unsubscribed, or somebody marked them do-not-contact. You see that before you send rather than afterwards, and each reason is counted so you can fix the ones that are fixable.

They do not receive it. The audience is frozen at approval so the number you approved is the number you agreed to, but every recipient is checked again in the instant before their own message is sent. The first check is a promise to you; the second is a promise to them.

Because some of it may already have gone out. Editing the subject afterwards would mean two different emails went to your customers under one name, with only the second one on record - and that record is what answers a complaint.

Yes, and a campaign will not send without one. Every marketing email is legally required to carry the sender's physical address. We check for it when you approve rather than halfway through the send, so it fails once and loudly instead of leaving half your list emailed.